Fetch Pet Brand Identity
Managing the Brand Design team to develop a brand refresh for Fetch Pet Insurance. While retaining certain existing brand elements, we produced a stronger visual identity that is bold, intentional, and rises above the industry’s sea of sameness.
Grounding the work in consumer research, establishing brand design systems, aligning with accessibility requirements, and creating a dynamic brand guideline hub, were all part of the immense overhaul of the brand’s visual identity.
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Brand identity, brand guidelines, brand asset library, custom icon library, photography retouching
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Fetch Pet Brand & Creative team, Bobby Davidson, Billy Lewis
