Entertainment IP toolkit

Development of Xfinity’s entertainment key art style. Building out a branded and scalable framework that applied to single IP content, multi-IP content and cross-network content. The toolkit outlined usage guidelines, consistent attribution lockups, and custom retouched evergreen device lockups.

• Deliverables

  Art direction, key art, retouching, campaign toolkit

• Team

  Xfinity Creative – Brand Design, DMAX

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